Research on Chinese Dance Sport Marketization

【Abstract】From the view of sports industry， dance sport market can be divided into following types： market for dance sport competition； market for dance sport entertainment； market for dance sport goods； marker for training professionals； and market for dance sport media. From the analyses and discussions we can concluded： 1.Chinese dance sport experienced single event period， multiple development period and reformation period. Nowadays，top quality events have becoming more and more mature and the effectiveness of Dance Sport marketization development has been highlighted. 2.The motive force of the development of market mode for the sports dance competition are deeply innovation and the construction of the primitive flat， the support by the rapid and benign socioeconomic environment，the foundation for the future development given by the improvement of life condition and the change of consumption patterns from survival form to enjoying and developing form， the huge consumer market of sports dance， the culture quality of the sports dance and the broad influence in the world. 3.Under the management of CDSF， there are three types of typical events： Chinese sport dance title matches， club league matches， and international open matches or tournaments. 4.The general adoption of market principle for Sports Dance competition is the club mode and proefssionalization. Therefore， it is necessary for us to found the professional united companies certified by practice. 5.Operations for the market mode of other athletic competitions can provide experience for the construction of market structural mode of dance sport competitions. We should study these successful experience and improve the education for the reserve forces of sports dance persistently. And then construct a more reasonable， more normative competition mechanism to promote the development of sports dance in a healthy and mature way.

【Key words】dance sport； competition； marketization； mode of operation

With the development of China's socialist market economy system，sports industrialization and marketization has become an inevitable trend. In order to use the resources of marketization and promote the development of dance sport，dance sport must go with the stream of market economy development and develop new market.

As dance sport is non-Olympic sports，naturally，it becomes an outcasts of “Olympic glory plan”. For a long period of time，it has a lack of money and government concern and a short of reserves. So，it seems that the revival and development of dance sport can not depend only on the government. However，recently，it developed rapidly especially in 2010 on which it became the formal competition event of the Asian Games and more and more international contests are held in China. For example，Beijing international dance sport open contest，WDSF Grand Prix finals in Shanghai and so on. Chairman of World Dance Sport Federation Carlos Ferre Tiger said that they never stop trying to struggle for the qualification of joining the family of Olympic and they regarded it as their target.

Now， there are three kinds of successful competitive sports operation modes： First，the listed company of professional soccer club mode represented by the European professional football； Second，professional sports league mode represented by the American professional basketball； Third，boxing promoter mode represented by the professional boxing. While the domestic commercially successful project is the professional club mode whose supreme rights were held by the project management centers and associations lead by the State general administration of sports as the highest authority of them. The project management center in the professional sports market development has a triple identity of government， society and commercial development. This is the sports marketing operation mode with Chinese characteristics： competitive. If dance sport want to have the market-oriented development，it should be based on the characteristics of socialist market economy in our country.

In the practices of operating a dance sport contest，the related staff should improve the following things： 1.The General Sports Administration should provide supportment at a macroscopical level，at the same time，let market do in the aspect of market operation. 2. Cultivate sport dance top mangement talents who know both management and dance. 3. Build own brand name contests，and let them come into play.

作者简介：陈翟鹿子（1990.5.18-），女，汉族，山西长治人，上海体育学院，硕士在读，研究方向：体育舞蹈，舞蹈治疗。