致敬原创

2017-05-04 07:05
新东方英语·中学版 2017年4期
关键词:总动员西蒙原创

自2010年以來,《中国达人秀》《中国好声音》《爸爸去哪儿》等一系列综艺节目(variety show)陆续走进了我们的视野,它们以新颖独特的形式、精良的制作和满满的正能量迅速霸屏且热度持续不减,不仅人气、口碑双丰收,更是分分钟实力圈粉——没准儿,你也是其中某个节目的死忠粉吧。不过你知道吗?这些热门的综艺节目其实都是有国外版原型的,节目制作方引进版权后,充分汲取了原型节目的优点并将其发扬光大,从而打造出了同样出色的中国版节目。你看,引进版权而不是模仿照抄,尊重原创而又有所改进,自然就会有所成就。

而与此同时,抄袭和侵权的新闻也屡见不鲜。国产动画片《汽车人总动员》自打上映就被指抄袭迪士尼动画电影《赛车总动员》(Cars),后遭到迪士尼公司的起诉,一审直接被判侵权。前段时间热播的电视剧《锦绣未央》的原著涉嫌抄袭200多部小说,直接引来了11位网络小说原创作家的联名起诉……再譬如发生在我们很多人身上的。近两年,QQ音乐、虾米音乐等音乐平台陆续开始对其音乐实行付费下载,对此,曾经习惯于免费下载的你又作何反应呢?是愤愤不满,还是坦然接受呢?

我们都鄙视抄袭和侵权,我们都呼唤和拥抱原创。很可能有一天,我们也会成为原创作者,也会深受抄袭和侵权之害。那么,何不从一开始就学会致敬原创,拒绝侵权?

Britain's Got Talent is the number one entertainment show of the last decade, and the Got Talent format2) holds the Guinness World Record title for the world's Most Successful Reality TV3) Format. Its YouTube channel, launched in 2008 has reached over 4.8 billion views. (Britain's Got Talent is one of only two British shows to have reached this milestone.) It is also in the top 50 of most viewed YouTube channels in the world.

Britain's Got Talent always attracts a diversity of talent. From dance troupes4) to acrobats5), magicians to comedians, and dancing dogs, the show is open to any performer, of any age, from any background, with any talent. All the applicants need is a skill and star quality which they think will impress the judges.

《达人秀》节目模式由创办了《X音素》(The X Factor)节目的西蒙·考威尔(Simon Cowell)主创,其版权由西蒙创立的英国娱乐公司Syco所有。西蒙是现代流行音乐先河的开创者、著名电视选秀节目评审。该节目原本最早于2005年在英国试播,但由于主持人的突然离开,只得暂缓播出。西蒙便开始在美国开发这档节目,同时继续为英国版物色合适的主持人。结果,最先诞生的反而是《美国达人秀》(America's Got Talent),它于2006年在美国全国广播公司(NBC)电视台播出。到目前为止,全球共有60多个国家和地区购买了这档节目的版权,推出了本土版,节目纷纷受到当地观众的喜爱和好评。

《中国达人秀》于2010年5月落户东方卫视,节目于同年7月播出,连续三季打破了中国电视综艺节目的收视纪录。节目的口号是“相信梦想,相信奇迹”,通过给予普通人表演的机会,体现了对每一个平凡梦想的尊重,用最真实的力量触动了观众的心,受到了国内观众的热捧。

It the purest vocal talent competition ever. In this innovative primetime6) vocal contest, looks don't play a role. This show is all about real talent; it's all about the voice! Four of the country's top recording artists must select some of the nation's most promising unknown vocalists to coach. But the selection process won't be easy, because the coaches must make their decisions based on the voice, and voice alone.

With more than 500 million viewers around the world, The Voice is one of the most successful formats of our time. This groundbreaking vocal competition took The Netherlands by storm7) when it first premiered8) in September 2010. The show was such an instant success that it was quickly picked up9) by US network NBC. Over the past few years it's continued to sell to numerous countries at record speed.

猜你喜欢
总动员西蒙原创
夺花总动员
夺花总动员
2021年本刊原创题(二)
论西蒙喜剧的现代变异与发展
从题海中来,到原创中去
——记我的原创感悟
女儿的奇葩问题,老爸这样回答
原创地带