EXPLORE THE WORLD WITH OUR GLOBETROTTERS

EXPLORE THE WORLD WITH OUR GLOBETROTTERS

Are you, the travel addict, tired of ordinary tourist itineraries? Recently, a marketing event of China Southern Airlines recruiting globertotters made quite a splash online. If you are one of those travel experts who will make a multitude of the journeys, sign yourself up now!

Text by Irene, Shen Dan, E-Commerce Division Photos by VCG Translation by Sonia

近期，南航营销委电商部推出全球旅行达人招募活动，旨在召集有态度有想法的年轻旅行家，与南航一起发现新世界。

全球旅行达人招募系列活动每月举行一次，每次推出一组南航目的地，受邀的旅行达人将全程享受南航联合全球旅游局送出的免费机票和旅行基金。此次活动的电商部负责人蔡然解释说：“我们推出这样的活动，是想为普通用户传递一个概念，旅行不只是从始发地到目的地，旅行可以有趣味，有故事，有个性。”

经过激烈竞争最终胜出的旅行达人将以文字、图片、视频、直播等形式在自媒体上展示其旅行过程，并与南航用户互动。而南航则希望借助达人独到的旅行体验，发掘目的地新玩法，为旅客提供旅行新思路。据悉，南航还会在活动后推出同款旅游产品。

目前已在招募中的旅行线路包括新西兰深度自驾游和东南亚海岛游。活动一经推出反响热烈，网络点击火爆，旅行达人也已陆续敲定。我们将继续追踪他们的精彩旅行故事。赶快报名，下一个旅行达人可能就是你！

Recently, the E-Commerce Division of the Commercial Steering Committee of China Southern Airlines launched the event of recruiting World Travel Experts, to call for young travelers with their own philosophy and creativity to explore a new world with China Southern Airlines.

The series of World Travel Experts activities are held monthly, each designated for one or more China Southern Airlines destinations. The invited travel experts are entitled to free fl ights and travel expenses offered jointly by China Southern Airlines and the tourism administrations worldwide. The event planner, Cai Ran of the E-Commerce Division, elaborated, “Through this event, we would like to convey a concept to the general customers: travel is not merely about moving from the origin to the destination; travel can be about fun, stories and adventure.”

The travel experts selected from heated competitions shall demonstrate their journeys on self-media via words, photos, videos and live broadcasts, interacting with China Southern Airlines customers. China Southern Airlines is looking to provide new travel ideas for passengers through the travel experts' unique travel experience and new ways of exploring the destinations. China Southern may offer the same travel packages following the event.

The routes that have started recruiting include an Extensive Driving Holiday in New Zealand and an Island Holiday in Southeast Asia. The event received frenzied responses upon launching, with enormous website visits. The travel experts have been selected along the process. We will continue to follow their fantastic travel stories. Sign up and you may be the next winner!