文化项目“大咖”盛会“成交”高达1700亿元

◇文|本刊记者 陈科龙 图|游 宇

文化项目“大咖”盛会“成交”高达1700亿元

◇文|本刊记者 陈科龙 图|游 宇

80岁的赵行恩是垫江大石竹编的第五代传人，他能将1厘米宽、薄如蝉翼的竹片划成8至15缕竹丝，然后编织成一幅幅栩栩如生的书画竹制品。

2017年6月30日，赵行恩带着他的手工艺品来到了位于南岸区的国瑞万豪酒店，参加文化部文化产业项目服务平台第六期文化产业精品项目交流对接会暨重庆市文化产业重点项目推介会。

Zhao Xingen, 80 years old, is the fifth generation to inherit the Chinese traditional folk craft of bamboo weaving in Dashi Village, Dianjiang County, and able to sheet one-centimeter-wide bamboo strip into 8 to 15 stands, and then process them into all kinds of vivid painting and calligraphic bamboo products.

On June 30, 2017 Zhao Xingen brought his works to Chongqing Marriott Hotel, to attend the Sixth Cultural Industry Exchanging and Matchmaking Meeting for The Boutique Cultural Projects Based on The Service Platform of The Ministry of Culture and the Promotion Conference for The Key Projects of Chongqing’s Cultural Industry.

24个重点文化项目签约超1700亿元24 Key Cultural Projects Signed Over 170 Billion Yuan

干了一辈子竹编的赵行恩，此行只有一个目的，那就是为垫江县的文旅项目“伏羲农耕康养民俗文化旅游区”助威。

“伏羲农耕康养民俗文化旅游区”项目是一个集文化旅游、农耕体验、养老度假、市民休闲、娱乐购物于一身的大型全业态文化旅游综合体项目，旨在为人们营造一个“推开窗门见山水，漫步田间忆乡愁”的现代世外桃源。其项目包括农耕文化体验庄园、生态农业观光主题游乐园、农耕文化影视（婚纱）基地、亦养亦业亦乐养老度假目的地、中国农耕文化历史博物馆、重庆农耕文化旅游小镇。

包括“伏羲农耕康养民俗文化旅游区”项目在内的12个特色项目进行了集中的现场路演——

其中，“中国土司城”项目位于石柱县，计划投资40亿元，建成后将成为在全国范围内展示土家文化的标杆和旗舰；秀山县的“凤凰苗寨”计划投资50亿元，建成一个民俗民族文化中心；北碚区的“中华龙凤宫”计划投资40亿元，打造中国民俗主题乐园及中式民众喜庆中心；九龙坡区的“天空旅馆小镇”项目计划投资30亿元，将建设重庆第一科幻城……

路演结束后，文化部专家贾旭东教授对参加路演的文化项目作了精彩点评。他说，“这些文化项目最大的亮点，在于文化特色鲜明。12个项目的主题相当丰富，包含动漫、影视、演艺、旅游等产业，充分展现了产业融合发展的趋势和‘文化+’产业融合的活力。”

据了解，本次交流对接会汇集了市内外100余个特色文化产业精品项目。其中，24个重点文化项目在推介会现场签约，总投资金额超1700亿元。

Spending nearly a lifetime on bamboo weaving, Zhao Xingen has nothing but one single aim for this journey, to promote the culture tourism project of Dianjiang County, namely "Fuxi farming and rehabilitation tourism area of folk customs”. (Fuxi: one of the earliest legendary rulers in ancient China)

This large comprehensive project, combing cultural tourism, farming experience, old-age care and holiday, recreation and shopping, aims to create a land of idyllic beauty where tourists can enjoy a hill and water view from the window and nostalgia on a field trip. Specifically, this project will set out to build a plantation, an eco-agriculture sightseeing park, a farming culture film (wedding) base, a holiday resort for the aged, China Agricultural Culture Museum and the Chongqing farming culture tourism town.

During the meeting, 12 special projects including the one mentioned above put on presentations.

Among them, “China’s Tusi City” project of Shizhu County, with a financial investment plan of 4 billion Yuan, is designed as a benchmark to display the culture of Tujia ethnic minority. “Phoenix Village” project of Xiushan county, with an investment of 5 billion Yuan, is to build a national folk cultural tourism center. Beibei district will invest a total sum of 4 billion Yuan into the project,“Dragon and Phoenix Palace” as a Chinese theme park to deliver Chinese Festival customs. The "Sky Hotel Town" project in the Jiulongpo district which has attracted an investment of 3 billion Yuan plans to build the first science fiction city in Chongqing......

Professor Jia Xudong of the Ministry of Culture made a wonderful comment on these cultural projects, “These 12 cultural projects highlight the distinctive cultural characteristics, all of which are rich in themes like animation, film and entertaining industry, and tourism, and also fully demonstrate the trend of industrial integrating development and the vitality of 'Culture Plus' industry integration.

Resources say this conference has gathered more than 100 special boutique cultural projects inside and outside the city. 24 key projects of them are signed, with a total investment exceeding over 170 billion Yuan.

大平台助力文化企业接轨社会资本Large Platforms Helping Cultural Enterprises Access to Social Capital

本次交流对接会是由重庆市文化委员会、重庆市南岸区人民政府主办。北京、浙江、江苏等省市文化厅（局）的领导和嘉宾也来到了现场，此外，还有来自市内外重点文化企业、文化产业精品项目负责人、金融、投资机构的负责人和媒体代表等400余人参加了本次推介会。

文化产业精品项目交流对接会是依托文化部文化产业项目服务平台举办的一项品牌活动，涉及演艺、动漫、娱乐、游戏、文化旅游、艺术品、工艺美术、文化会展、创意设计、网络文化、数字文化服务等文化产业重点行业。此前，交流对接会已在北京、南京、成都、丽江等地举办了五期。

近年来，市委市政府围绕“文化强市”建设，高度重视文化产业的发展，出台了一系列政策措施，构建起“3+2+10”的政策体系，为全市文化产业的发展提供了强有力的支撑。全市文化产业增加值从2012年的365亿元增至2016年的615亿元，2016年全市文化产业增速为13.67%，占全市GDP比重由3.2%提升至3.5%。

第六期交流对接会落户重庆，为我市文化产业发展插上了腾飞的翅膀，将为重庆及周边地区文化企业和社会资本搭建交流对接平台，助力优质文化产业项目投资合作与落地实施，进一步提升重庆文化产业发展水平，对重庆加快“文化强市”建设，将文化产业打造成经济支柱产业，建设人文荟萃的现代化国际大都市产生深远影响。

This meeting was organized by the Chongqing Municipal Culture Commission, the People's Government of Nan'an District, with more than 400 attendance, such as leaders and guests of Cultural Departments(Bureau) from Beijing, Zhejiang, Jiangsu and other provinces and municipalities, the heads of the key cultural enterprises and the boutique cultural projects, as well as representatives of financial and investment institutions and media.

This Exchanging and Matchmaking Meeting, as a branding event attached to the cultural industry service platform of the Ministry of Culture, involves key cultural industries such as performing arts, animation, entertainment, games, cultural tourism, works of art and handcrafts, cultural exhibition, creative design, network and digital culture service. Previously, 5 sessions of it have been held in places like Beijing, Nanjing, Chengdu, Lijiang.

In recent years, as the municipal government, anchoring on strengthening Chongqing by culture industry, attaches great importance to the development of cultural industries. It has implemented a series of supportive policies to build a "3 +2 +10" system. The value of cultural industry of Chongqing increased from 36.5 billion Yuan in 2012 to 61.5 billion Yuan in 2016 while the growth rate registered at 13.67%, accounting for 3.5% of the city's GDP(3.2% in 2012)

The Sixth Exchanging and Matchmaking Meeting in Chongqing will greatly contribute to the take-off of the cultural industry development, help set up platforms of exchanging and matchmaking between local and alien cultural enterprises and social capitals, promote investment and implementation of cultural projects of high-quality, and enhance the development of cultural industries in Chongqing. Also, the big event will profoundly speed up the process of strengthening Chongqing by culture industry, transform the cultural industry into a pillar of economy, thus making Chongqing a modern cultural metropolis.

A Cultural Gala for Big Cast with a Turnover up to 170 Billion Yuan

Article | Chen kelong Pictures | You Yu