The impact of Internet financial model on traditional commercial banks

赵雪伟

Abstract: the emergence and development of the Internet, the impact on our social economy and human life can not be ignored, not only changed our way of life, consumption, but also changed our way of payment, this paper on the emergence of Internet finance, the impact of traditional commercial banks put forward some humble understanding for reference

Key words: Internet; financial model; traditional commercial bank

1、The influence of Internet Finance on Commercial Banks

(1) Impact on payment business

Before the advent of Internet finance, our social and economic life, the payment business provided by a traditional commercial bank completed various payment demands in daily life, with limited means of payment and single payment scenario. Internet finance has changed the traditional payment method, which has the characteristics of simple operation, high timeliness, security and flexibility. The change of payment mode also changes the flow direction of funds, and the traditional banks have less liquidity, which can promote the reform and development of electronic business of commercial banks.

(2) Impact on financing business

Internet finance, compared with traditional banks, has higher flexibility in financing business. Because of the more rules and terms of traditional banks and too complicated approval process, the financing needs of small and medium-sized enterprises cannot be met. Internet finance, relying on the support of big data, has a full understanding and grasp of customer information, so as to provide small and small banks with sufficient understanding and grasp of information Small and medium-term financing of enterprises has the characteristics of accurate and fast loan. Although it has occupied the market share of traditional banks in the field of small enterprise customers, the emergence of Internet finance makes up for the lack of flexibility of traditional commercial banks in the allocation of social funds, and is a supplement to macro financial market. At the same time, the Internet is a supplement to the macro financial market The credit supervision and review of customers, in turn, urge the financing parties to establish and improve their credit system, and improve the overall risk control ability of the market economy.

(3) Impact on existing deposit business

With the improvement of Internet Finance and the improvement of universality, the service objects of business also cover enterprises from individuals. The acceptance and recognition degree and trust degree of Internet finance are also higher and higher at all levels of society. If payment business is the beginning of social people trusting Internet finance, it is possible to deposit funds in Internet financial institutions to obtain income, which can be said to be connected The mature development of online finance is also the performance of the progress of social trust foundation. Effective data show that the current source of deposit in traditional banks is mainly the enterprise sector, while the number of users of personal nature is greatly reduced. Internet finance still plays its part, small and convenient. For the scattered funds in society, it can be invested in the Internet financial platform, and it has completed the excess from the circulation of funds to the value-added assets. The small amount of funds can be taken with the deposit. The freedom, flexibility and income are considered, and the time cost and transportation cost generated by running the bank are eliminated. The capital is also saved The data of production and income, through the Internet Finance client is also clear, this way for the familiar Internet young people use degree is very high. This leads to the loss of customer resources of traditional commercial banks, and the customer structure is changing.

(4) Change of business philosophy, complementary advantages and integrated innovation

The advantages of the Internet are: strong data background, convenient operation process, humanized customer service, while traditional banks have a deep historical basis and strong credibility. The two are not absolutely opposite. The emergence of Internet finance to the traditional commercial banks is not the fundamental reason for the reform of traditional commercial banks, but it is indeed accelerating the process of traditional commercial banks reform. Internet finance, as the product of the development and progress of the times, makes traditional commercial banks reexamine their shortcomings, and they think more about the experience and needs of customers, and traditional banks are actively absorbing some of the Internet finance, and explore the ways of integration, symbiosis and innovation.

In contrast, the business form of Internet finance is still in the process of exploration and development, while the traditional commercial banks are relatively stable. As an effective supplement to traditional financial market, both sides can make up for each other. Whether it is the traditional commercial banks accelerate the construction and optimization of the network client platform, or combine the business segments to provide consumers with Financial services endorsed by traditional commercial banks and Internet characteristic services can provide better services for consumers.

2、Summary

The development and progress of the Internet is changing with each passing day. The emergence of Internet finance is not only a challenge but also an opportunity for traditional commercial banks, but also a competition and symbiosis. Competition can bring catfish effect to traditional commercial banks, promote innovation and progress of traditional commercial banks, continuously optimize service content and mode, and provide better financial services for consumers.

reference:

(1) Guo Jun. impact of Internet financial model on traditional commercial banks and countermeasures. China management informatization, No. 19,2016

(2) Wang Yueyue. Analysis on the impact of Internet financial model on traditional commercial banks. National business situation (economic theory research), No. 12, 2016

(3) Zhang Kaixiang. The impact of Internet Finance on traditional banks in the era of "sharing economy" and its business model. China market, No. 11, 2019