再任东博会主题国，合作“马”不停蹄

赵雅丽

近年来，马来西亚凭借其重要的地理位置和丰富的资源，不断深化与中国的经贸合作，并积极利用中国—东盟博览会（以下简称东博会）平台，拓展双方交流与合作，双边经贸合作已经形成了多层次、多领域、多形式的互利合作格局。

在2021年第18届东博会落下帷幕之际，马来西亚共办方确认，马来西亚将出任第19届东博会主题国，这是继第8届东博会之后马来西亚第二次任东博会主题国。回顾过往，马来西亚在东博会中收获了什么？未来又将如何通过东博会平台将本国产品推向中国以及世界市场呢？

借力东博会，马来西亚企业获得感满满

吃一个正宗的马来西亚“猫山王”榴莲，是不少榴莲爱好者的愿望清单之一。现如今，这已经是一件十分容易的事儿了，能让中国人轻松买到一个正宗的“猫山王”榴莲，东博会功不可没。

“通过东博会，我们结识了一些客户，也提升了产品的销量。”连续多年参加东博会的马来西亚榴莲参展商陈义康说。据了解，在刚进入中国市场时，陈义康公司的榴莲产品销量几乎为零，而依托东博会良好的平台作用，公司业务得以增长，2021年公司营业额有望达到1.5亿元人民币。“我们深信通过东博会平台，能为我们马来西亚企业带来更大的商业机遇，感谢东博会。”陈义康说道。

此外，马来西亚政府高度重视东博会，每年均派出高规格代表团参展参会，推动中马双方高规格、深层次合作。马来西亚自然资源丰富，与中国经济互补性强。近年来，在中国—东盟自贸区和“一带一路”建设的推动下，中马双方经贸合作成绩斐然。

前17届东博会，马来西亚共有2160家参展企业，使用展位累计2996个，主要展示食品、手工艺品、日用品以及企业品牌形象等，其中燕窝、白咖啡、榴莲等产品倍受欢迎。

在第17届东博会期间，由马来西亚举办的第二届中马经贸对接会吸引了来自中马两国从事食品、医疗保健、日用品等行业的超百家企业代表参加，5个小时内共進行了50多场在线洽谈，达成意向性合作近20项，意向签约金额达6962万美元。

作为马来西亚医疗行业代表之一，采血管供应商TUD（统宇地）公司曾参加东博会。统宇地（南京）医疗器械有限公司销售总监王仲达说：“目前有美国、澳大利亚、马来西亚三家医疗产品公司取得在中国销售采血管资质，统宇地就是其中之一。”目前统宇地在中国年销售额约200万元，还没有打开中国市场，因此统宇地愿借东博会之机，寻求合作商，以扩大产品销售渠道。

通过东博会独特的“南宁渠道”，马来西亚“生产”和“制造”在中国市场占据的份额不断扩大。马来西亚的橡胶等大宗原材料、农产品食品、电子产品、汽车及配件、手工艺品等具有本国浓郁特色的优质商品对中国市场也极具吸引力，许多马来西亚企业已把东博会视为每年必参加的重要经贸活动。

马方各界盛赞东博会

东博会作为中国和东盟国家领导人共同确定举办的国际经贸盛会，正如马来西亚对外贸易发展局副总执行长莎莉玛敦评价的那样：东博会是马来西亚商品进入中国市场的重要门户，为马来西亚榴莲等热带水果进入中国市场提供了重要平台，从首届东博会开始，马来西亚政府就将东博会列入重点支持展会，且支持力度逐年增强。

2020年，受新冠肺炎疫情影响，东博会首次采用“实体展+云上东博会”的办会形式，马来西亚企业积极参加云上东博会，共有54家企业在云上东博会展示优势产品。马来西亚企业还借助云上东博会直播购物活动，推介了燕窝、白咖啡、饼干、方便面、蜂蜜等极具马来西亚特色、适合中国市场的产品。

马来西亚驻华大使拉惹·拿督·努西尔万在第17届东博会展馆巡展时说：“东博会观众人数之多让我印象深刻，这也让我对中马双边关系充满信心。”而对于云上东博会，他同样给予肯定。他认为这不仅是消费的趋势，也是时代发展的趋势。

同样，2021年第18届东博会也得到了来自马来西亚各界的盛赞。拉惹·拿督·努西尔万大使再次莅临。他表示，东博会是推动中马交流合作的重要平台，马来西亚民众越来越意识到中小微企业在线活动的重要性，这有助于减少马来西亚公司的成本。

马来西亚中华总商会署理总会长吴逸平说：“总商会每年都会组团参会，希望通过东博会平台协助企业拓展合作。”他表示，期待未来中国与东盟共享机遇、共拓商机，助力区域经济企稳复苏。

新形势，新面貌，新期待！

面对疫情防控常态化等新形势，第17、18届东博会克服重重困难顺利举办，继续搭建了中国与东盟携手并进、共谋发展的盛大舞台，彰显了双方经贸合作的广阔前景和无限动力。

在第17届东博会中，拉惹·拿督·努西尔万大使说：“我认为东博会的明天将更加美好。《区域全面经济伙伴关系协定》（RCEP）带来的贸易自由化、关税和非关税壁垒破除等，都将对东博会大有裨益。”

值此一提，随着RCEP的生效，东博会的平台作用也愈发突显。在促进中国—东盟经贸合作提质增效的基础上，东博会的功能从服务“10+1”拓展至服务RCEP。

马来西亚总理伊斯梅尔·萨布里在第18届东博会开幕式上强调，各方应团结一致，着力为战略合作创造有利环境，能够共同克服疫情危机，使彼此的合作关系变得更强大、更有韧劲。他还指出中国与东盟双方应加强RCEP作为促进东盟经济复苏的重要工具;同时跨境“旅游泡泡”对区域复苏也至关重要。

2011年，马来西亚首次出任第8届东博会主题国，2022年将再度荣膺第19届东博会主题国，相隔11年，马来西亚会以怎样的新面貌亮相东博会，这是大众所期待的。往届东博会，马来西亚硕果累累，不仅促进了中马经贸合作，也加深了两国人文交流。再以主题国身份登上东博会舞台，中马两国合作必将迎来新的精彩！

In recent years， Malaysia has deepened its economic and trade cooperation with China， taking advantages of its important geographical location and abundant resources and， expanded bilateral exchanges and cooperation through active participation in the China-ASEAN Expo （CAEXPO）. A mutually beneficial pattern featuring multi-level， multi-field， and multi-form exchange has taken shape in bilateral economic and trade cooperation.

After the 18th CAEXPO in 2021， the co-organizer of Malaysia confirmed that Malaysia will serve as the Country of Honor for the 19th CAEXPO. It will be the second time Malaysia to play such a role after the 8th session. Looking back， what did Malaysia gain from the CAEXPO？ In the future， how would it it introduce domestic products to China and the world through this platform？

Malaysian enterprises gained at the CAEXPO

Tasting an authentic Malaysian “Musang King” Durian is on the wish lists of many durian lovers. Nowadays， it is easy for the Chinese people to buy one， thanks to the CAEXPO.

“Through the CAEXPO， we came to know some customers that helped increase the sales of products，” said Tan Yi Hong， a Malaysian durian exhibitor who has participated in the CAEXPO for many years. When Tan Yi Hong’s durian first entered the Chinese market， the sales volume was almost zero. Relying on the CAEXPO， however， the company’s businesses have grown in 2021. “We believe that this platform can bring greater business opportunities to Malaysian enterprises. Thank you for hosting the CAEXPO，” he said.

The Malaysian government also attaches great importance to the CAEXPO and sends high-level delegations to participate  in every year， so as to promote high-level and in-depth cooperation between China and Malaysia. Malaysia is rich in natural resources and highly complementary to China’s economy. Under the promotion of China-ASEAN Free Trade Area and the Belt and Road， economic and trade cooperation between both sides has made remarkable achievements.

In the past 17 times of CAEXPO， there were 2，160 Malaysian exhibitors who occupied a total of 2，996 booths to display food， handicrafts， daily necessities and corporate images， among which the bird’s nest， white coffee， and durian were the most popular.

During the 17th CAEXPO， the second China-Malaysia Economic and Trade Matchmaking held by Malaysia attracted more than 100 enterprise representatives from China and Malaysia engaged in food， health care， daily necessities and other industries. More than 50 online negotiations were held within 5 hours， about 20 intended cooperation were reached， and the intended signing money reached US$ 69.62 million.

As one of the representatives of the medical industry in Malaysia， TUD （Tongyudi）， a manufacturer of blood collection tubes， once participated in the CAEXPO. Wang Zhongda， Sales Director of Tongyudi （Nanjing） Medical Apparatus and Instruments Co.， Ltd.， said： “At present， three medical products companies in the United States， Australia and Malaysia have obtained the qualification to sell blood collection tubes in China. Tongyudi is one of them.” Now， the company only has an annual sales volume of about RMB 2 million yuan in China. It has not fully utilized the Chinese market. Therefore， Tongyudi is seeking partners to expand sales channels through the CAEXPO.

Through the CAEXPO， the unique “Nanning channel”， the share of made-in-Malaysia goods in the Chinese market continues to grow. Bulk raw materials such as rubber， agricultural products， food， electronic products， automobiles and parts， handicrafts and other high-quality commodities with strong Malaysian characteristics are also very attractive to the Chinese market. Many Malaysian enterprises have regarded the CAEXPO as an important economic and trade event that they must participate in every year.

Malaysian people from all walks of life gave high praises to the CAEXPO

As an international economic and trade event jointly initiated by the leaders of China and ASEAN countries， the CAEXPO is an important gateway for Malaysian goods to enter the Chinese market and provides an important platform for Malaysian durian and other tropical fruits to enter the Chinese market， as evaluated by Sharimahton Mat Saleh， Chief Executive Officer of the Malaysia External Trade Development Corporation. The Malaysian government has listed the CAEXPO as a key supporting exhibition since the first time it was held， and support from the government has increased year by year.

In 2020， affected by the COVID-19 pandemic， the CAEXPO adopted the mode of “physical+online CAEXPO” for the first time. Malaysian enterprises took part actively， with 54 of them displayed their superior products in the online CAEXPO. In addition， they also introduced to customers products with Malaysian characteristics and suitable for the Chinese market such as bird’s nest， white coffee， biscuits， instant noodles， and honey through livestreaming shopping activities of the online CAEXPO

“I am impressed by the large number of visitors. It also makes me full of confidence in China-Malaysia bilateral relations，” said Raja Nushirwan Zainal Abidin， Malaysian Ambassador to China， during his visit to the exhibition hall in the 17th CAEXPO. He also endorsed the Online CAEXPO and believed that this is not only the trend of consumption but also the trend of the development of the times.

The 18th CAEXPO in 2021 has also been spoken highly of by all walks of life in Malaysia. Ambassador Raja Nushirwan Zainal Abidin again took part in the CAEXPO. He said that the CAEXPO is an important platform for promoting exchanges and cooperation between China and Malaysia. Malaysian people are increasingly aware of the importance of MSMEs to engage in online activities， which could reduce their costs.

Ng Yih Pyng， Deputy President of the Associated Chinese Chambers of Commerce and Industry of Malaysia （ACCCIM）， said， “The ACCCIM organizes delegations to attend the CAEXPO every year， hoping to help enterprises expand cooperation through the platform.” He also said that he looks forward to China and ASEAN sharing opportunities and expanding businesses， so as to help stabilize and recover regional economy.

New situation， new look and new expectation！

In the face of the new situation such as the regular pandemic prevention and control， the 17th and 18th CAEXPO overcame many difficulties and was held successfully. It continued to provide a grand stage for China and ASEAN to go hand in hand and seek common development， highlighting the broad prospects and unlimited power of bilateral economic and trade cooperation.

At the 17th CAEXPO， Ambassador Raja Nushirwan Zainal Abidin said， “I think the future of the CAEXPO will be more promising. Trade liberalization and removal of tariff and non-tariff barriers brought by the Regional Comprehensive Economic Partnership agreement （RCEP） will be of great benefit to the CAEXPO.”

It is worth mentioning that with the entry into force of RCEP， the platform role of CAEXPO is becoming more and more prominent. On the basis of improving the quality and efficiency of China-ASEAN economic and trade cooperation， the function of the CAEXPO has been expanded from serving “10 + 1” mechanism into serving the RCEP.

At the opening ceremony of the 18th CAEXPO， Malaysian Prime Minister Ismail Sabri Yaakob said that all parties should unite and strive to create a favorable environment for strategic cooperation， jointly overcome the pandemic crisis and make each other’s cooperative relations stronger and more resilient. He also pointed out that China and ASEAN should make RCEP an important tool to promote ASEAN economic recovery. Cross-border “tourism bubbles” are also crucial to regional recovery.

In 2011， Malaysia served as the Country of Honor of the 8th CAEXPO for the first time. In 2022， it will play the same role again. 11 years later， what new look will Malaysia present in the CAEXPO is what the public wonders. In the previous session， Malaysia has made fruitful achievements， which not only promoted China-Malaysia economic and trade cooperation but also deepened bilateral people-to-people exchanges. With Malaysia as the Country of Honor again， China-Malaysia cooperation will usher in new achievements！

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