All That Is Hot新闻微阅读三篇

王燕

1 Fancy yogurt that may “stab” your wallet“酸奶刺客”来袭

After China has seena price hike in ice creamsover recent years， whichare playfully nicknamed“ice cream assassins［刺客］”by netizens， here comesfancy yogurt that may also “stab” your wallet. Wrapped in delicate andcolorful packaging， yogurt has also skyrocketed in price. In addition，various new flavors and additional snacks， like dried fruit and crunchy［松脆的］ oat flakes that are sold with yogurt， bring up the price as well.

A rising number of similar brands emerged in Beijing， Shanghai，Guangzhou and Shenzhen — all first-tier［ 一线的］ cities in China. Theysell yogurt in a way more or less like selling milk tea—with toppings likeoat flakes， assorted fruits and jelly. Elements like “sugar free”， “low fat”，“high protein” and “low carb” are often seen on the packages of yogurtsold in China market. Meanwhile， ingredients like probiotics， caffeineand sodium hyaluronate are added to yogurt to answer customers’demands in health and beauty. These are also factors that haveimpacts on pricing.

近年来，被网民戏称为“冰激凌刺客”的冰激凌价格上涨，现在又来了一款奇特的酸奶，它可能还会“刺破”你的钱包。这些酸奶包装精致、五颜六色，价格也一路飙升。此外，各种新口味和酸奶上添加的额外的零食，如干果和脆燕麦片，也使得酸奶价格提高了。

越来越多的类似品牌出现在北京、上海、广州和深圳——这些都是中国的一线城市。他们卖酸奶的方式或多或少像卖奶茶——上面有燕麦片、什锦水果和果冻等配料。在中国市场上出售的酸奶包装上，经常能看到类似“无糖”“低脂”“高蛋白”“低碳水化合物”等元素。同时，酸奶中添加了益生菌、咖啡因和透明质酸钠等成分，以满足消费者对健康和美容的需求。这些也是影响定价的因素。

Fill in the blanks：

A rising number of yogurt brands emerged in_______________cities in China.

2Chinese brands have bucked market downtrends中国品牌逆势而上

Certain Chinese brands— technology giant Tencent，liquor major Moutai， shortvideo publisher TikTok， crossborder［ 跨境］ e-commercespecialist SHEIN and bottled water producer Nongfu Spring — have bucked market downtrendsin their respective niches to enter the Top 100 of the world’s mostvaluable brands， an industry report found. According to the KantarBrandZ Most Valuable Global Brands Report 2023， some Chinesebrands have shown remarkable momentum［勢头］ this year， boosting［提高］ their global reputation with confidence. In the Top 100 list， Tencentremains among the global Top 10. It is followed by Alibaba at No.14 andMoutai at No.18. SHEIN and Nongfu Spring made the list for the firsttime， at No.70 and No.81， respectively. Haier continued to build a newparadigm of rainforest-like eco-branding and steadily improved its brandperformance to hit at No.59.

With sustainability becoming a priority for consumers worldwide，brands must adopt practical strategies quickly to capitalize on thegrowth potential of the present era. “In China， brands need to establishsustainable systems tailored to the local market to promote anenvironmentally friendly economy，” said Lynn Zhang， managing directorof Kantar China.

一份行业报告指出，某些中国品牌——科技巨头腾讯、白酒巨头茅台、短视频发行商抖音、跨境电商希音和瓶装水生产商农夫山泉——在各自领域逆势而上，进入了全球最具价值品牌100 强。根据“2023 年凯度BrandZ 最具价值全球品牌报告”，一些中国品牌今年表现出了令人瞩目的势头，信心十足地提升了它们的全球声誉。在百强榜单中，腾讯仍跻身全球前十名之列。阿里巴巴排名第14 位，茅台排名第18 位。希音和农夫山泉首次上榜，分别排在第70 和第81 位。海尔继续打造热带雨林式的生态品牌新范式，品牌表现稳步提升，排名第59 位。

随着可持续发展成为全球消费者的首要任务，品牌必须迅速采取切实可行的战略，利用当今时代的增长潜力。“在中国，品牌需要建立符合中国本土市场的可持续体系，以促进环境友好型经济。”凯度集团中国区董事总经理张霖表示。

Fill in the blanks：

Short video publisher TikTok has entered the Top 100 of the world’s most valuable _______________ .

3 Obesity may influence the brain肥胖也许会影响大脑

Obesity may damage the brain’sability to recognize the sensation offullness and be satisfied after eatingfats and sugars， a new study found.Further， those brain changes maylast even after people consideredmedically obese lose a significant amount of weight — possibly explainingwhy many people often regain the pounds they lose.

In people with normal weight， the study found brain signals in thestriatum slowed when either sugars or fats were put into the digestive［消化的］ system — evidence that the brain recognized the body had been fed. Atthe same time， levels of dopamine［多巴胺］ rose in those at normal weight，signaling that the reward centers of the brain were also activated. However，when the same nutrients were given to people considered medically obese，brain activity did not slow， and dopamine levels did not rise. Next， the study asked people with obesity to lose 10% of their body weight within threemonths — an amount of weight known to improve blood sugars， resetmetabolism and boost overall health. Tests were repeated as before —with surprising results. Losing weight did not reset the brain in people withobesity.

Much more research is needed to fully understand what obesity doesto the brain， and if that is triggered by the fat tissue itself， the types of foodeaten， or other environmental and genetic factors.

一項新的研究发现，肥胖可能会损害大脑识别饱腹感的能力，并在摄入脂肪和糖后感到满足。此外，即使被认为患有医学肥胖症的人减掉了大量体重后，这些大脑变化也可能会持续下去——这可能解释了为什么许多人减掉的体重会反弹。

研究发现，在体重正常的人中，当消化系统中摄入糖或脂肪时，纹状体中的大脑信号会变慢——这证明大脑意识到身体已经有饱腹感。与此同时，那些体重正常的人体内的多巴胺水平上升，表明大脑的奖励中枢也被激活了。然而，当同样的营养物进入肥胖者体内时，大脑活动没有放缓，多巴胺水平也没有上升。接下来，这项研究要求肥胖者在三个月内减掉10% 的体重——众所周知，这个重量可以改善血糖，重置新陈代谢，促进整体健康。研究人员又重复了先前的测试，结果令人惊讶——减肥并不能重置肥胖者的大脑。

要充分了解肥胖对大脑产生了什么影响，这一影响是由脂肪组织本身还是摄入的食物种类，或是其他环境和遗传因素引发的，还有待更多的研究。

Fill in the blanks：

People with ____________to lose 10% of their body weight did not reset the brain.