跟有趣的人一起飞

跟有趣的人一起飞

近日，南航打造、由粉丝自发参与的“南航e行粉丝航班”——广州飞往兰卡威CZ6047启程。这也是国内民航首个粉丝航班。

How fun is a “Fans' Flight”?

“Explore Langkawi with someone fun” was the theme of this trip. China Southern created an inclusive travel programme, which covered fl ight tickets, hotel rooms and many other special services. Once it was made available online, the 100 seats sold out in 24 hours.

One of the programme's highlights was its check-in platform, which was both social and customized. Passengers were allowed to view the social information of their copassengers and decide whom to sit with. Some passengers called themselves“amateur photographers”, while others said they were “foodies”. Many participants were so pleasantly surprised at this new service that they screenshot the web page and shared it on WeChat expressing how much they looked forward to the trip.

The plane interior was specially decorated and even the broadcast information for this fl ight was tailored for the event. The fl ight lasted for three hours and 40 minutes, and the fans were fully entertained during the whole process. A news conference was held, which announced the exclusive information of the recruiting of China Southern's future activity - “China Southern Airlines Global Travelers”.Fans were also given useful tips from travelers that have covered the globe.Meanwhile, they had the chance to win special presents by interacting with cabin attendants and the captain.

Social Platform for Co-Passengers

The “fans' fl ight” arrived at Langkawi on September 12th. Led by the tour guides,fans were then shown around the island. The whole trip was fi lmed by China

Southern Air Media's and streamed online live using Outlook Pie.

What's more, China Southern has also requested the fans' travelogues of this special trip. The invitation says: “Whoever is on this fl ight must be daring and keen to try out new things. There is much to explore on this island, and I am sure you will have a great time here. When the trip is over, feel free to upload your travelogue - it will be useful information to us.”

The “Fans' Flight” lays solid ground for China Southern's future programme - “Co-Passengers' Social Platform”. The changes made to the check-in page this time was merely water-testing for the social platform, which will enable passengers to locate their friends online more easily, or invite their friends to travel together.

粉丝航班多好玩？

“跟有趣的人一起去兰卡威”——以此为主题，南航打包了广州—兰卡威机票、酒店以及粉丝航班的特别玩法，受到热烈追捧。不到24小时，100个座位售罄。

为了增强粉丝航班的社交属性，此航班率先推出社交选座，支持旅客在选择客舱座位的时候查看同机人的社交信息，谁摄影技术好，谁是行走的美食专家，与谁志趣相投，都可选择与他同座，选座成功之后，大家纷纷截图发朋友圈，大呼：“好玩！特别！对本次飞行充满期待！”

粉丝航班的内饰也会进行特别布置、播报特别定制的广播词，3小时40分钟的飞行过程中，粉丝们还见证特别的高空发布会，不仅有第四季度旅行达人系列招募活动的独家消息提前披露，还有各路旅行达人分享环游世界的好故事，跟空姐机长近距离互动，赢精美礼品。

同行人社交平台

9月12日粉丝航班已抵达兰卡威。抵达兰卡威后，海岛达人们将体验丰富的海岛活动，带给观众360度体验兰卡威的经验，更有南航传媒发现派全程跟拍直播。同时，南航也对粉丝们发出了收集攻略的邀请——“粉丝航班的旅客都是愿意尝鲜、特别会玩的人，兰卡威的玩法很多，相信他们肯定会玩得更嗨更有趣。行程结束之后，粉丝撰写的旅游体验也将作为我们下次推荐这个航线的依据。”

粉丝航班为南航未来打造的“同行人社交平台”计划奠定良好的基础。这次的粉丝选座只是针对粉丝航线的小范围试水，之后“同行人社交平台”的推出将让同行旅客在飞行开始之前，不但能找到彼此，还能约伴出行。