Improve Quality, Build Brand,Promote Innovation

Wu Xiuxia

Boost High Quality Development of Jiangsu Shipbuilding and Marine EngineeringIndustry

China’s first 20000TEU container ship with full independent intellectual property rights “COSCO Shipping Aries” was named and delivered, and new generation of 400000 DWT VLOC was produced with honor, the world's first 83500 DWT chemical combination ship was completed, 45000m3 LNG carrier was launched, the world's first 25000T LNG high-pressure dual-fuel bulk carrier was delivered. In the past 2018, a number of high-value products influential inside and outside the industry in domestic and international markets of Jiangsu shipbuilding and marine engineering equipment industry were commenced and delivered. Jiangsu shipbuilding and marine engineering industry aimed at green, intelligent and high-value products, focused on the goal of a strong shipbuilding province, improved quality,built brand, and promoted innovation. The three major ship types were continuously optimized and upgraded, the special ship market sparkled in the international market, and high value-added products such as LNG ships emerged constantly,which promoted the high quality development of Jiangsu shipbuilding and marine engineering industry.

Ram the Foundation of Quality Management Push the Shipbuilding Province from Big to Strong

Chinese economy has changed from the high-speed growth stage to the high-quality development stage. As a typical representative of the real economy and bellwether of the local shipbuilding industry, Jiangsu shipbuilding and marine engineering industry centered on the high-quality development goal of Jiangsu shipbuilding industry, focused on the“Made in China 2025 Jiangsu Action Plan” and the “13th Five-Year Plan”key development direction, insisted on quality and benefits first, took innovation as the first driving force, promoted quality change, efficiency change and power change, realized improvement of quality benefit, optimization of industrial structure, change of development mode and transformation of growth momentum and created new advantages of the the new era shipbuilding industry for international competition in 2018.

COSCO Shipping Kawasaki Shipbuilding Co., Ltd., Yangzijiang Shipbuilding Group, CSSC Chengxi Shipbuilding Co., Ltd. and other shipbuilding enterprises took the initiative to compare the advanced standard,identified weaknesses and bottlenecks,promoted the management improvement,and constantly consolidated the quality management, cost management and precision management, and harvested benefit, quality and growth from management. Among them, Yangzijiang Shipbuilding Group made every effort to promote the renovation of excessive grinding, continuously improve the welding quality and weld surface forming quality, and be stringent and solid in the management of lean shipbuilding.Meanwhile, the whole company changed its thinking, carried out “big quality awareness”, extended quality management forward and backward,strengthened process control of equipment and raw materials, enhanced feedback and treatment of typical quality assurance problems arising from the delivery of ships,shifted the previous extensive growth mode to intensive development mode,which mainly relies on fine management and scientific and technological progress,and took the connotative development road for constantly improving the quality of economic operation. By strengthening quality control, CSSC Chengxi continuously summarized experiences and shortcomings in the process of independent quality management, and continued to expand the autonomous quality management area. New Era Shipbuilding implemented effective measures in all directions from the aspects of shipbuilding design, quality,speed, energy use and procurement of raw and auxiliary materials, and promoted the corporate comprehensive profitability as much as possible while ensuring the effective implementation of the production node plan. At the same time,the company paid close attention to the scheduled implementation of shipbuilding major nodes, continuously optimized the allocation of resources, optimized the technological process, and implemented“Doing one thing appropriately and correctly at one time, good before fast,both good and fast”, and eliminated invalid production.

“The management ability not only embodies the comprehensive strength of the enterprise, but also serves as a solid foundation for continuous development.”A responsible person of the Jiangsu Economic Information Department said that in 2018, when the market was still grim, Jiangsu shipbuilding and offshore engineering industry seized the period of market adjustment, aimed at cost management, process methods, man-hour management, efficiency improvement,risk control and other key links, selected the sally port, worked hard to practice internal work, and tampered the foundation of development. By enhancing the ability of creating value and paying close attention to reducing cost and increasing efficiency, the provincial industry implemented modularization,standardization and normalization of design, technology and raw materials,extended cost reduction and efficiency increase to the source, and laid stress on“efficiency improvement project”.Meanwhile, they deepened lean management, continued to improve the lean management system and established a longterm management improvement mechanism.

A t p r e s e n t, J i a n g s u shipbuilding and marine engineering industry has completed the layout of industrial system, and is in the key period of speeding up the improvement of quality and effect.Facing the future, a new round of technological innovation and industrial reform has created room for Jiangsu shipbuilding and marine engineering industry to catch up and surpass. Jiangsu shipbuilding and marine engineering industry will lay a solid foundation for technological innovation, increase scientific research investment, step up product R&D, strive to occupy the commanding height of the industry, seek excellence in market segments, aim at international standards to uplift development, and promote Jiangsu shipbuilding and marine engineering industry to move to the high end of the value chain.At the same time, the industry will rely on the key enterprises and core products to systematically promote innovation plans, carry out forward-looking, oriented project R&D, break through the key points of technological innovation, and develop a number of international leading-level characteristic products.

Establish Brand Building Soil Create “Business Card” of Jiangsu Shipbuilding and Marine Engineering Industry

In 2018 when the shipbuilding market remained depressed, the shipbuilding industry in Jiangsu Province insisted on letting all flowers bloom, state-owned, private,Sino-foreign joint ventures, mixed ownership and other models won a good market stage, vigorously supporting the construction of Jiangsu shipbuilding province.With the aggravation of market competition, the shipbuilding industry is bound to move from product competition to brand competition. In the past year,Jiangsu shipbuilding and marine engineering industry has made major breakthroughs in cultivating product brands, enterprise brands, and regional brands.The construction and delivery of "heavyweight" products added a lot to the development of Jiangsu shipbuilding and marine engineering industry and showed “Jiangsu made” brand and strength. In special ships,large and super-large container ships, VLCC and other fields, the industry strove to open up new horizons, make characteristics, and form brand and batch competitive advantages.

Through many years of tempering, Jiangsu shipbuilding and marine engineering industry has continuously cultivated enterprise brands, and a number of superior benchmarking enterprises, such as Yangzijiang, New Century,COSCO Shipping Kawasaki, etc.,have established good market reputation, formed major social influence and become the "business card" of Jiangsu shipbuilding and marine engineering industry while achieving sound economic benefits.In the cultivation of product brands,through independent innovation and R&D, Jiangsu shipbuilding and marine engineering industry has cultivated a batch of international famous brand products with independent intellectual property rights in bulk carriers, oil tankers,container ships, and other marine engineering equipment areas including drilling platforms. From the perspective of management strategy,Jiangsu shipbuilding and marine engineering enterprises vigorously promoted brand quality building and won a lot of “returned customers”.High-tech and high-value-added ship products independently developed by Yangzijiang Shipbuilding Group, and high-value-added special vessels,high-end stainless steel chemical tankers and small and mediumsized liquid cargo vessels specialized in by AVIC Dingheng Shipbuilding Co., Ltd entered the international market, broke the monopoly position of Japanese shipbuilding enterprises in the small and medium chemical tanker market and formed brand effect in the chemical tanker market.Nanjing Jinling Shipyard took the development route of fine ro-ro ship,steady gas carrier, and strong three main ship types, delivered the world's first 25000 DWT LNG high-pressure dual-fuel bulk carrier. The company is also China’s first to build ro-ro ship, with the most complete category and delivering the largest number of ro-ro ships. In the special ship market,Zhenjiang Shipyard (Group) Co., Ltd.continued to maintain the absolute advantage of full-slewing tugboat construction and created 39 “China first” in the market segment.

In addition, Jiangsu shipbuilding and marine engineering industry has made great efforts to strengthen regional brand building. The three major shipbuilding bases in Jiangsu Province -- Taizhou,Nantong and Yangzhou, promoted the order awareness and order reputation,drove the sustainable development of the cluster region, forming a benign pattern of industrial and regional interactive development according to the agglomeration characteristics and development strategy of the local shipbuilding and marine engineering equipment industry, and through image transmission with regional brand as carrier. The “13th Five-Year Plan of the Shipbuilding and Marine Engineering Equipment Industry” issued by Jiangsu Province states persisting in innovationdrive, achieving brand upgrading and creating international first-class ship form brands, enterprise brand and regional brand is one of the future three strategic directions for Jiangsu shipbuilding and marine engineering equipment industry.

At present, the international ship market is in the key period of building a higher level of new balance between supply and demand. In line with the changing trend of the market, Jiangsu shipbuilding and marine engineering equipment industry is actively promoting technological innovation, transformation and upgrading. The three major ship types present the characteristics of large scale and batch, and continue to advance to the high end of the shipbuilding value chain. According to the statistics of Jiangsu Economic and Informatization Commission, the level of the three major ship types in Jiangsu was further improved in 2018, and the large-sized trend of bulk carriers in Jiangsu Province was improved. At the same time, the ship batch order and construction bright spots further appear. In 2019, Yangzijiang Shipbuilding has ended up batch undertaking of Seaspan 25x10000TEU container ships, 11x3100m passenger ro-ro ships batch received by AVIC Dingheng and 4 world first type “Sea Camel” large-scale heavy-lifting cargo ships built by Jiangsu Zhenjiang Shipyard(Group) Co., Ltd. have all been delivered successfully.