李其名 姚君喜
[摘 要] 作為兼具文化产业和信息产业属性的出版业来说,在工业4.0时代背景下,目前正步入智能化出版的发展之路。文章从业务管理、传播形式、用户体验以及市场营销等方面分析出版业智能化的表现特征。在新一轮出版业的变革浪潮下,应该从技术平台、内容生产、服务观念、市场营销等环节着手,吸收工业4.0的技术精髓,寻求未来出版业的智能化发展路径。
[关键词] 工业4.0 智能化出版 特征 路径
[中图分类号] G230 [文献标识码] A [文章编号] 1009-5853 (2017) 05-0058-04
Development Paths of Intelligent Publishing in Industry 4.0 Era
Li Qiming Yao Junxi
(School of Media and Design, Shanghai JiaoTong University, Shanghai, 200240)
[Abstract] The publishing industry is entering into the development road of intelligent publishing in the 4.0 era of the new industry revolution, which is the convergence of culture industry and information industry.The article points out the new features of intelligent publishing from business management, communication forms, user experience, marketing, etc. Under the new wave of publishing industry, the paper puts forward the development paths of intelligent publishing, which are based on technology platform, content production, service idea, marketing and so on.
[Key words] Industry 4.0 Intelligent publishing Features Pathsendprint